Herter's Rifle Ammo for Sale
Founded: 1937
HQ: United States
Herter's, Inc. of the United States reentered the rifle ammunition market in 2013 as a Cabela’s private-label program, with brass-cased loads produced by Sellier & Bellot and steel-cased FMJ offerings sourced from Russia, making rifle ammo a central pillar of the revived line. Within Rifle Ammo, Herter’s is defined by value-focused cartridges loaded by major overseas factories, pairing Select Grade Brass Case options with International Select Grade steel-cased rounds to emphasize broad availability for practice and basic hunting rather than specialized premium loadings.
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